Start with the intended retail role
A discovery or travel format has different priorities from a core retail bottle or a full-size value offer. Define how the product will be sold before using capacity as a visual preference.
Buyer guide
Capacity is more than a volume choice. It affects portability, shelf presence, closure proportions, decoration area, box dimensions and the commercial structure of a fragrance launch. Use this buyer guide to narrow the format before comparing exact bottle references.

Buyer decisions
A discovery or travel format has different priorities from a core retail bottle or a full-size value offer. Define how the product will be sold before using capacity as a visual preference.
Bottle capacity alone does not determine the final footprint. Cap height, collar width, insert clearance and outer-box construction all affect shelf dimensions, portability and shipping efficiency.
The comparison below frames typical buyer considerations. Final bottle dimensions, components, decoration, MOQ, stock and destination requirements must be confirmed against an exact SKU.
Capacity comparison
Use these typical considerations to narrow the format, then confirm dimensions and components against the exact bottle SKU.
| Capacity | Typical project role | Portability | Shelf presence | Packaging priority | Explore |
|---|---|---|---|---|---|
| 15ml | Travel, discovery and gift sets | Highest | Compact | Small decoration area and secure compact closure | View 15ml bottles |
| 30ml | Portable retail and compact collections | High | Compact to moderate | Balance portability with cap and carton proportions | View 30ml bottles |
| 50ml | Core retail fragrance collections | Balanced | Strong | Coordinate silhouette, decoration and complete component set | View 50ml bottles |
| 100ml | Full-size and value-positioned offers | Lower | Substantial | Review filled weight, protection and transport packaging | View 100ml bottles |
Product starting points

OULU-PB0152

OULU-PB0153

OULU-PB0303

OULU-PB0305

OULU-PB0504

OULU-PB0505

OULU-PB1002

OULU-PB1004
Complete the packaging system
Frequently asked questions
There is no universal best size. Match the capacity to the retail role, target price, portability, visual direction and complete packaging plan.
50ml is a common core retail format, while 15ml, 30ml and 100ml serve different launch, portability and value-positioning needs.
A coordinated size family can be reviewed, but each capacity needs its own dimensional, component and packaging confirmation.
OULU maintains an in-stock program across multiple capacities. Live quantity and component availability are confirmed for each exact SKU at quotation.
Start with your requirements
Include capacity, quantity, destination, finish, components and target timing.